The Lean Startup reveals a new approach to ensure sustainability of businesses, any organization dedicated to creating something new under conditions of extreme uncertainty, definition of a startup by Eric Ries, which applies to conglomerates as well as startups. This book will prevent startups from their unfortunately typical failures by teaching how to become more efficient and effective in terms of human and financial capital.

This book shows startups a fail-safe path to success by suggesting how to test the company vision, how to alter directions timely and how to manage companies in the face of today’s dynamic business environment.