Short, concise, and to the point, this book, written by the sales guru, Jeffrey Gitomer, answers salespeople’s long-awaited questions and empowers them with sales resources and techniques as well as reminding them of understanding customers motivation to buy, the key sales component.

Gitomer dispels myths about buying principles and offers effective sales strategies and tips with a sense of humor and expertise for salespeople to overcome hurdles during the sales process. This book will invigorate salespeople to sell products and services better and equip them with sales principles, lists and plans to tackle difficult customers.

This book’s straightforward manner and professional tone with Gitomer’s years of practical experience will inspire readers to become better and more effective salesmen in no time.