The authors of the book, Made to Stick, Chip and Dan Heath answer the questions of why some ideas live on and others perish. The book analyzes the ideas that linger in people’s minds for long periods of time and describes how to make ideas unforgettable in various ways. Readers of the book will realize that the “stickiest” messages share the same six traits. The messages are:
- Simple
- Unexpected
- Concrete
- Credible
- Emotional
- Stories
This book aims to change the way readers communicate ideas by presenting success and failure cases and showing the core characteristics of thriving ideas. Readers will know inside out about how to create winning ideas after the book.
