Malcolm Gladwell in this book describes why and how disruptions occur often out of the blue. The tipping point is precisely the point when ideas, messages, products and alike spread like an epidemic, infecting the critical mass, creating a trend or social phenomenon. For instance, one of the examples the author cites in the book is a satisfied customer filling empty tables at a new restaurant.

Gladwell explains that there are peculiar personalities who play important roles in pollinating ideas and trends. The book delves deeper into fashion, smoking and American Revolution for analysis on the causes of virality of the ideas and consults experts in a variety of sectors for ways to create and maintain a viral hype.

Readers of this book will reap the benefits of Gladwell’s insights on the tipping point phenomenon and apply his lessons to increasing sales or getting the point across.