Seth Godin’s Purple Cow teaches you to stand out from the crowd by adopting a new and edgy marketing strategy and throwing out traditional marketing strategies. A purple cow, according to Godin, will capture consumers attention right away in the midst of common brown cows and is much more important than conventional marketing tactics such as pricing, promotion, publicity and packaging.

The Purple Cow are things inherently extraordinary, thrilling and counterintuitive and Godin advises mimicking companies that exhibit outstanding performance throughout.

Readers of the book will gain a critical understanding of the importance of creating outperforming products and services that will be marketed explosively by word of mouth on their own.