The Balanced Scorecard explains the theoretical background of the scorecard with its key four elements being financial measures, customer knowledge, internal business processes, and learning and growth. Then, the book shows how organizations should establish scorecards for themselves and apply the scorecards as an agent of change.

Readers will note that the four elements of the scorecard will help companies strike a balance between short- and long-term goals, between objective and subjective measures, and between results and their drivers. Once balanced, the scorecard will then turn a company’s strategy into visible measures that can be used as guidance.