The Goal, more than two million copies sold serves as a textbook at top business schools worldwide. The book, written by Eliyahu M. Goldratt, an Israeli scientist and philosopher, presents best ways to increase productivity in the face of bottlenecks. Simplifying unnecessary operations concepts and introducing his own creative and powerful measures for running businesses, Goldratt has awaken many business leaders around the world. Directly applicable to manufacturing operations, Goldratt’s theory of constraints, as detailed in the book, has been adopted by organizations such as GM and Ford.

Readers of the book will be able to examine their businesses with a fresh set of eyes, and detect and solve any bottlenecks hidden, resulting in productivity and revenue increase in the face of increasing competition.