SPIN Selling shows many sales secrets, including out-selling competition and sales volume increase. The author, Neil Rackham, documents sales success stories and the research result that took 12 years and $1 million USD with details of Situation, Problem, Implication, Need-payoff (SPIN) strategy.

The book analyzes high-end products and services, and presents techniques that will boost sales volume from major accounts and help close large sales deals. With real sales stories and extensive research, this book will be salespeople’s best friend when it comes to dramatic improvement of sales performance.