In this book, Michael Gerber shows step-by-step how to run a business from cradle to grave while offering insights that will guide readers through the pains of owning one’s own business to an eventual success. The book teaches a way to think of a business in terms of a franchise along with a clear difference between setting up a business and running it.

This book is a must read for those planning an entrepreneurial venture or who already started. The author, with a belief that entrepreneurs typically do not make good businessmen, presents a clear and rigorous plan with details that will lessen entrepreneurs otherwise occupied mind.

With all the business jargons and theories clearly explained, readers of the book will be equipped with a powerful tool to start a business in a structured and successful manner.